PROGRAM
ABOUT THE BOOK
ABOUT THE AUTHOR
KEEP ME INFORMED
| What's the book about? The
challenges of managing and communicating in a
networked world. Getting "buy-in" is no
longer enough these days. New business models,
new employee attitudes, high speed work and
global organizations require full ownership of
strategies, ideas, projects, and results. To
succeed in today's warp speed business
environment, you have to connect, inform, and
engage people in new ways. Managing Inter@ctively
shows you how to fully engage your employees,
business web partners, consultants, customers,
and colleagues for more profitable partnerships. When you join us for this experience, you'll hear about the 10 new competencies managers need for an interactive world. Dozens of people from a variety of disciplines (including communications, knowledge management, information technology, sales and marketing, human resources, and organizational development) will share their insights into what it takes to communicate and manage now. They explain how to move from "tell and sell" to "ask and engage." Managing
Interactively includes insights from people like
Bill Esrey, the CEO and Chairman of Sprint; Steve
Kerr the Chief Learning Officer of GE; Gerry
Laybourne, CEO of Oxygen Media (and creator of
Nickleodeon); Don Tapscott, co-author of Digital
Capital and many, many other fascinating and
informative people. |