June 15-30, 2004
 | Squirrel Inc.
and Telling Tales
Steve Denning
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Squirrel Inc. introduces the seven highest value forms of organizational storytelling, along with further tips and tricks in implementing "springboard" storytelling. Coming in June 2004, it covers: - how do you persuade people to change?
- how do you get people working together?
- how do you share knowledge?
- how do you tame the grapevine?
- how do you communicate who you are?
- how do you transmit values?
- how do you lead people into the future?
Whether you are in an organization or a concerned citizen, these are among the most difficult – and significant– leadership challenges. To deal with them, there are few other usable tools.
Of the thousands of books published on the subject of leadership, only a few have hinted at the connection between leadership and storytelling. Even those writers who made a beginning dealt with storytelling as a peripheral issue. None grasped the centrality of narrative to leadership and communication or systematically spelt out its multifaceted dimensions and methods.
Here, finally, are leadership tools that actually work. To find out more, go to Squirrel Inc.
About the Author
Steve Denning, organizational storyteller extraordinaire, is the author of the acclaimed book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Butterworth Heinemann, 2000) which describes how storytelling can serve as a powerful tool for organizational change and knowledge management. From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing program. In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders. He now works with organizations in the U.S., Europe, Asia and Australia on knowledge management and organizational storytelling. Steve was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. Steve then joined the World Bank where he worked for several decades in many capacities and held various management positions
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